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Not all advertising agencies are the same. In fact, some of them specialize in making Google AdWords campaigns work! These agencies have advanced knowledge of Google’s ad serving technologies and tools, and they can use that knowledge to create effective AdWords campaigns for their clients. If you want the best results from your PPC advertising campaign, you should consider hiring a Google advertising agency. Here are some of the benefits of working with one of these companies. To put it simply, Google Ads (also called Google AdWords) are online ads that appear next to search results. These search results are generated by customers using Google's search engine. Advertisers bid on different keywords to be displayed along with organic search results for these keywords; customers then click on these ads, which sends them directly to their website or Facebook page. The more you know about how exactly Google Ads work, however, the better equipped you'll be to decide whether they're worth your time and money. Luckily, we've got an entire guide on just that topic! But first...the benefits of using an agency